Month: May 2026

What marketers could learn from the Southampton FC Spygate scandal

Unless you’ve been avoiding the news altogether, you’ve probably seen the Southampton FC ‘spygate’ story doing the rounds, that has led them to losing out on play-off position for promotion to the Premier League. I’m not here to decide whether it was clever, desperate, completely overblown or just one of those bizarre football stories that […]

Do you really need a new website?

Most businesses don’t wake up one morning desperate for a shiny new website. Usually, it starts with something else – your enquiries may have slowed down, your business has a change of direction or competitors may start winning work that you thought you had in the bag as a signed deal. Internally, everyone’s avoiding sending […]

Most marketing agencies don’t understand manufacturing – here’s why

One of the biggest concerns we hear from manufacturing and engineering businesses is ‘what if the agency doesn’t understand our industry? – it’s a fair concern. Because the manufacturing industry is different. You are not selling fast fashion, protein shakes or the latest trendy consumer app. You’re often selling: – Highly technical products – Long […]