The Blog

Insights and thoughts about all things marketing…

How to choose the right marketing agency

I’ll start by saying if you’d asked me this question ten years ago, I’d probably have given you a very different answer! Back then, I was the one looking for marketing agency...

Why is Linkedin personal branding becoming essential?

For years, many business owners and decision makers viewed LinkedIn as an online CV – originally it was the ‘recruiters’ platform where you were hunted out for (or searched for) that perfect...

What marketers could learn from the Southampton FC Spygate scandal

Unless you’ve been avoiding the news altogether, you’ve probably seen the Southampton FC ‘spygate’ story doing the rounds, that has led them to losing out on play-off position...

Why do so many websites miss the point?

Most businesses don’t wake up one morning desperate for a shiny new website. Usually, it starts with frustration – the enquiries have slowed down. The business has evolved but the website still...

Most marketing agencies don’t understand manufacturing – here’s why

One of the biggest concerns we hear from manufacturing and engineering businesses is “What if the agency doesn’t understand our industry?” It’s a fair concern. Because manufacturing is different. You...

Why tradeshows alone are no longer enough for manufacturing + engineering businesses

For decades, trade shows have been one of the most effective marketing channels available to manufacturing businesses. In many sectors, they still are. Walk around any major industry exhibition and...