The Blog

Insights and thoughts about all things marketing…

Why is Linkedin personal branding becoming essential?

For years, many business owners and decision makers viewed LinkedIn as little more than an online CV – originally it was the ‘recruiters’ platform where you were hunted out for, or searched for...

Why do so many websites miss the point?

Most businesses don’t wake up one morning desperate for a shiny new website. Usually, it starts with frustration – the enquiries have slowed down. The business has evolved but the website still...

Most marketing agencies don’t understand manufacturing – here’s why

One of the biggest concerns we hear from manufacturing and engineering businesses is “What if the agency doesn’t understand our industry?” It’s a fair concern. Because manufacturing is different. You...

Why tradeshows alone are no longer enough for manufacturing + engineering businesses

For decades, trade shows have been one of the most effective marketing channels available to manufacturing businesses. In many sectors, they still are. Walk around any major industry exhibition and...