Most manufacturing firms
still rely on referrals.
Here’s why that’s risky.

Margins are tight. Buyers are cautious. And over 60% of
their journey happens online before they ever speak to
sales (TREW Marketing, 2024). If you’re invisible during
that stage, you’re not even considered.

The problem? Most manufacturers treat marketing as
brochures, trade shows, or a cost to be cut. Meanwhile,
your buyers are on LinkedIn, on Google, and in technical
publications looking for suppliers they can trust.

Trusted by Professionals

This Playbook
shows you a better way.

We’ve studied what works in manufacturing marketing
— and why so much fails. The result is a practical,
evidence-led system any SME can follow to build
visibility, credibility, and demand.

Inside, you'll learn:

  • Why most manufacturing marketing underperforms
    (and how to fix it).
  • The five foundations every industrial business needs
    before running campaigns.
  • The content buyers really want: proof assets,
    datasheets, ROI tools, compliance docs.
  • How to balance long-term brand building with
    short-term activation for measurable results.
  • A 90-day plan to put world-class marketing foundations
    in place.

Who it’s for

  • Owners and leaders of manufacturing or industrial SMEs.
  • Commercial and marketing teams under pressure to
    deliver growth.
  • Anyone frustrated that marketing spend doesn’t
    translate into pipeline.

About Clarify

Clarify is a marketing partner for
manufacturing and industrial SMEs. We
help businesses move beyond referrals and
build marketing systems that deliver
visibility, credibility, and long-term growth.

Our team combines expertise in B2B
strategy, content creation, and campaign
execution with a deep understanding of
the manufacturing sector. That means
we speak your language, respect the realities
of long sales cycles and buying
committees, and focus on marketing that
works in practice, not theory.

About Clarify
Playbook

Download your FREE copy

The Playbook could easily be sold as a
consulting guide. Instead, we’re giving it away
because we believe manufacturers deserve
marketing that works.

Get the Manufacturing Marketing Playbook

What happens next

Fill in your details, get the Playbook instantly, and
start applying the recommendations. If you want to
implement the system faster, we’ll be in touch with
practical next steps. If not, you’ll still have a
world-class framework you can run yourself.

Get the Manufacturing Marketing Playbook