The Blog
Insights and thoughts about all things marketing…
How to choose the right marketing agency
I’ll start by saying if you’d asked me this question ten years ago, I’d probably have given you a very different answer! Back then, I was the one looking for marketing agency support; I was working client-side at Edale, a UK-based flexo printing machine builder, juggling everything that comes with being an in-house marketing manager […]
Why Linkedin matters for B2B businesses
For years, many business owners and decision makers viewed LinkedIn as an online CV – originally it was the ‘recruiters’ platform where you were hunted out for (or searched for) that perfect job; a place to update your job title, connect with a few people and maybe post the occasional company update. But, the way […]
What marketers could learn from the Southampton FC Spygate scandal
Unless you’ve been avoiding the news altogether, you’ve probably seen the Southampton FC ‘spygate’ story doing the rounds, that has led them to losing out on play-off position for promotion to the Premier League. I’m not here to decide whether it was clever, desperate, completely overblown or just one of those bizarre football stories that […]
Do you really need a new website?
Most businesses don’t wake up one morning desperate for a shiny new website. Usually, it starts with something else – your enquiries may have slowed down, your business has a change of direction or competitors may start winning work that you thought you had in the bag as a signed deal. Internally, everyone’s avoiding sending […]
Most marketing agencies don’t understand manufacturing – here’s why
One of the biggest concerns we hear from manufacturing and engineering businesses is ‘what if the agency doesn’t understand our industry? – it’s a fair concern. Because the manufacturing industry is different. You are not selling fast fashion, protein shakes or the latest trendy consumer app. You’re often selling: – Highly technical products – Long […]
Why tradeshows alone are no longer enough for manufacturing + engineering businesses
For decades, trade shows have been one of the most effective marketing channels available to manufacturing businesses. In many sectors, they still are. Walk around any major industry exhibition and you’ll find decision makers, engineers, buyers, technical specialists and business owners all gathered under one roof. Deals are discussed. Relationships are built. New products are […]