VETAPHONE
Repositioning a global manufacturing leader through digital-first marketing.
Overview
Vetaphone is the original inventor of corona treatment and a global provider of surface treatment solutions.
With headquarters in Denmark and a worldwide sales and agent network, Vetaphone leads innovation in ancillary equipment for the print and packaging industry.
Deliverables
- Website design
- Sales funnels
- Social content
- Paid media
- Graphic design
- Video
- CRM management
- Reporting
The Problem
Vetaphone traditionally relied on an internal marketing team and third-party agencies for print advertising, PR, and trade exhibitions. When the pandemic disrupted international travel, their ability to promote globally was limited. The company recognised the need to adopt a more measurable, scalable, and digitally driven marketing strategy.
The Solution
Vetaphone chose to fully outsource their marketing to Belle & James, giving them access to a dedicated team focused on measurable results and digital transformation. Clarify now manage everything from strategy and planning, budget management, website and paid media, content and socials, design, CRM and global campaign execution – acting as their complete marketing department.
The Results
0%
Increase in website
visitors YoY
0%
Growth in LinkedIn
followers
0%
More cost-effective than hiring two internal marketers
HAPPY CUSTOMERS
“Vetaphone have a unique product for the packaging and print industry that is very technical. The team are all engineers and we quickly focus on the technical stuff, Clarify really took the time to help us understand what would be important to our customers. Jess is pioneering in her approach to marketing and utilises all avenues available in the trade and media extremely well….”
Chief Sales Officer, Vetaphone