MORVELLE

Launching a B2C brand and driving sales with full-funnel marketing support

Overview

Morvelle is a UK-based manufacturer of outdoor living products – verandas, canopies and bioclimatic pergolas. Originally a white-label supplier to the B2B markets, Morvelle launched as a direct-to-market brand in 2023.

Deliverables

  • Website design + development
  • Social content
  • Paid media
  • Graphic design
  • CRM set up + management
  • Reporting

The Problem

Despite 10+ years of industry experience, Morvelle lacked brand recognition in the consumer market. They needed to make an immediate impact at launch – with no internal marketing structure.

The Solution

Working alongside a Marketing Consultant, Clarify were brought in on a mid-term contract to scope out the launch phase and support the client with brochure copywriting and design, website design and development and CRM and funnel set up.

Once the brand was launched we continued to support with social media planning and management alongside PPC ads across Meta and Google.

The Results

0

Brand rollout and full product launch

0

Customers acquired
in launch period

0%

Cost-effective than hiring internal marketer