MATERIAL THINGS
Modern marketing for a traditional
family business.
Overview
Material Things is a long-established, family-run furniture business, combining premium furniture brands with bespoke furniture manufactured in-house.
Clarify supported the team with a range of marketing activity, helping modernise their digital presence while continuing to support seasonal campaigns, promotions and day-to-day marketing requirements.
Deliverables
- Website design
- Social content
- Paid media
- Graphic design
- Reporting
The Problem
With decades of experience and a strong local reputation, Material Things had a loyal customer base. The challenge wasn’t to build credibility, it was ensuring their marketing reflected the quality of the business and remained consistent across both digital and traditional channels.
They needed a digital presence that reflected their in-house craftmanship, supported their showroom and high street brands and kept customers engaged throughout the year – not just seasonally.
The Solution
Clarify designed and developed a new website before becoming an extension of their team.
After the website, we provided ongoing support across both digital and print, managing social media, paid ads, promotional email campaigns and seasonal activity.
We also designed a wide range of sales collateral, helping the team consistently promote offers, product ranges and in-store events while supporting day-to-day marketing requirements.
